With the Sprocket App, users can print pictures directly from their social profiles along with those on their smartphone as well. HP has also added a slew of filters, stickers and emojis in the app for users to customize their pictures if required.
With the Sprocket app, available on iOS and Android, users can directly print photos from social media apps. Key new feature of the app is ‘Embedded Experience’ which prints photos with concealed watermark to reveal additional content. When the same picture is viewed through the Sprocket App, it reveals certain information about the picture- objects, people or places.
Sumeer Chandra, MD, HP India, said “ Printed photos are a moment of time captured and displayed in space and we are seeing a revival as the young millennials, the digital natives want to print photos of moments they love and cherish. Continuing with our strong focus and commitment for catering to the millennials, we are introducing HP Sprocket Plus that offers a unique experience of remembering, reliving and saving their memories.”
Leo Joseph, Senior Director, Printing Systems and Solutions, HP India, said “Think about how many photos are taken every day by all of us with our phones, majority of which are dumped in the archive and never seen again. We had lost the joy of seeing photos that we took but with printing, we can bring that joy back. Sprocket Plus will rekindle the passion for physical photographs. The device will inspire the consumers for new ways of experimenting with printed documents. It’s about making printing cool again.”
The new Sprocket Plus prints pictures sized 2.3-inch x 3.4-inch, a bump up from the first Sprocket printer which produces 2-inch x 3-inch photographs. The Sprocket printers use a thermal head which heats up the ZINK photo paper that is coated with a layer of dye crystals to print the image. The pictures printed from HP Sprocket Plus are resistant to water and smudges along with being tear-resistant.
HP Sprocket Plus price and availability in India
The HP Sprocket Plus is available in India in black and red color options. It is priced at Rs 8,999 and comes with a pack of 10 HP ZINK photo paper. Additionally, users can buy a pack of 20 ZINK paper for Rs 799.
HP Sprocket Plus is available exclusively on Amazon India.
HP Sprocket Plus specifications, features
The HP Sprocket Plus is designed to take prints sized 2.3 x 3.4 inches using the company’s proprietary ZINK technology. The technology uses a thermal printer head to heat up a special type of ZINK photo paper embedded with dye crystal to produce images. HP claims that the printer is capable or delivering smudge-proof, coloured, water-, and tear-resistant photo prints – without using any ink or toner cartridges. The ZINK paper also has a peel-and-stick backing property to turn your favourite photos into stickers.
Users can also use the companion Sprocket app that is available for Android and iOS to print photos from social media apps directly. The app also has a feature called Embedded Experience that is claimed to use Augmented Reality (AR) to print photos with a concealed watermark. This can be viewed on the photos through the app. There are also numerous filters, text borders, stickers, and emojis to let users customise their photos. Moreover, the app is compatible with devices running at least Android 4.4 KitKat or iOS 8.0.
The HP Sprocket Plus comes with 512MB of RAM and has a USB port to enable power charging. The printer measures 5.59×3.50×0.71 inches and weighs 204 grams.