There’s always been a gap between how much money Apple’s App Store makes when compared with Google Play. But in the third quarter of 2018, that gap widened considerably – possibly to the widest point yet. According to a new report from Sensor Tower, the App Store earned nearly 93% more than Google Play in the quarter, the largest gap since at least 2014 – or, when Sensor Tower began tracking Google Play data.
Approximately 66 percent of total mobile app revenue in the third quarter was generated by the app store, which increased 23.2 percent year-on-year to $ 12 billion (about Rs 88,320 crore). On the other hand, Google Play expenditure grew 21.5 percent year-on-year to $ 6.2 billion (about Rs 45,630 crore). In July, Sensor Tower revealed that in the first half of this year, the revenue generated by the App Store was $ 38.5 billion (about Rs 2,63,000 crore) revenue of $ 20.1 billion (about Rs 1,48,000 crore) from revenue generated by Google Play was done.
The latest number published by the Sensor Tower shows that the total expenditure on the Apple App Store and Google Play reached $ 18.2 billion (about Rs 1,34,000 crore) in the third quarter, which is 22.7 percent from $ 14.8 billion (about Rs 1) is more. 9 000 crores) was spent during the first quarter of the year. Despite widespread differences in the share of app revenues, Google Play is the leader in app installs with third-quarter growth, which has grown from 17.1 billion to 19.5 billion years at 14.3 percent. App installs on iOS, on the other hand, reached a new app installment of 7.6 billion for this app, which rose 3.1 percent year-on-year to 7.3 billion for the first time in the third quarter of last year. Total app installs in App Store and Google Play increased by 10.9 percent to 27.1 billion. It shows an increase of 24.4 percent on an annual basis.
Regarding the top-earning app, the Sensor Tower report shows that Netflix has emerged as the “world’s top earning, non-game mobile app” in the third quarter in the third quarter, in which $ 243.7 million ( About Rs. 1794 crore) Revenue on both platforms with in-app subscriptions. After this, Tinder and Tenant Video retained their second and third rankings on the results of the Sensor Tower respectively from the second quarter.
Also Read: Apple’s App Store vs Google Play Store
On the downloads front, Facebook topped the global app download chart with four of the top five apps for the third quarter. Interestingly, short-video app TikTok that absorbed social karaoke app Musical.ly during the quarter, emerged as the fourth highest downloaded app worldwide with a massive year-on-year growth of 440 percent.
Alongside the increase in revenues and downloads from apps, mobile games were also able to attract new users in the third quarter. Sensor Tower reveals that mobile games spending increased 14.9 percent year-on-year during the third quarter to $13.8 billion or 76 percent of all app revenue worldwide across Android and iOS platforms. Between the leading stores, the App Store accounted for about 62 percent of the total mobile games revenue with $8.5 billion (roughly Rs. 6,25,000 crores). This grew 12.8 percent from the year-ago quarter. In contrast, the gaming revenue from Google Play grew 18.4 percent year-on-year at $5.3 billion (roughly Rs. 39,000 crores). This notably represented 38 percent of all money spent in mobile games on both the App Store and Google Play during the third quarter.
Revenues in the market of mobile games were led by Tencent’s MOBA Honor of Kings, while Niantic’s Pokemon Go emerged as the top-ranked Western made game by revenue. Also, Epic Games’ Fortnite reached the ninth position despite not being available on Google Play.
On the part of downloads of mobile games, they grew 2.2 percent worldwide year-on-year last quarter to total 9.5 billion downloads on both Android and iOS. Google Play unsurprisingly saw the majority of downloads, specifically, 7.2 billion. This represented about 76 percent of all mobile game installs and grew 2.4 percent from the seven billion downloads reported for the year-ago quarter. On the App Store, game downloads grew 1.6 percent to 2.3 billion, up from 2.2 billion in the third quarter of last year. PUBG Mobile, which is among the top-trending games by China’s Tencent, reached the top five list of most downloaded games, though game downloads continued to be driven by hyper-casual games, led by Helix Jump from France’s Voodoo.